The monies raised by the Friends of the Flathead Avalanche Center through the Great Fish Community Challenge program allow for the sort of outreach that makes Flathead Avalanche Center's seven-day-a-week advisories accessible to our community. Measuring the advances of FOFAC's programming made possible thanks to the Challenge is simple when merely looking at numbers. Over 600 more students have been exposed to snow safety training this season than last, and a third of those learners are youth. However, the impact of the support of the Great Fish goes far beyond numbers. Intangibles such as adults thinking twice before ducking under a resort boundary rope, youth sticking with their buddies after experiencing a Know Before You Go presentation and field day, and a community conversing about the heuristic traps that lead to avalanche fatalities, are difficult to measure, but the impact of these changes is certain.